Pievra connects media buyers, publishers and data providers through one platform. Plan, auction and execute programmatic campaigns simultaneously across AdCP, MCP, UCP, ARTF and A2A — without rebuilding a single integration.
// Orchestrate across every protocol from one call const campaign = new PievraSession({ protocols: ['AdCP', 'MCP', 'A2A', 'UCP', 'ARTF'], budget: 50000, objective: 'ROAS > 2.8', }); const result = await campaign.execute(); // → 8 agents activated. CPM –23% vs single-protocol.
Pievra serves three distinct buyer types. Find your lane below and understand exactly what value you extract from day one.
In programmatic advertising, Prebid unified demand management across multiple SSP integrations. Pievra does the same for AI agent orchestration across all protocols — reducing integration complexity and enabling sophisticated cross-protocol campaign strategies.
Just as Prebid became essential infrastructure for ad tech, Pievra is becoming essential infrastructure for AI agent orchestration across protocols. Eight arms reaching everywhere simultaneously.
Comprehensive catalog of AI agents with performance metrics and capabilities across all protocols.
Founding member of AAO with influence over protocol standards and framework evolution.
Real-time insights from campaign execution across protocols for better agent matching.
More agents and campaigns create better matching algorithms and a more attractive marketplace.
Define your advertiser, audience, buying model and environments. Pievra assembles a coherent agent stack connected via open protocols, projects KPIs, and activates with one click.
Pievra supports all five live AI agent protocols. Choose the combination that fits your stack — or let Pievra auto-route.
Advertising Campaign Protocol — the original standard for coordinated multi-agent advertising campaigns. Native auction and bid management across agent networks.
Steward: Agentic Advertising Organisation
User Context Protocol — IAB Tech Lab standard for cross-protocol agent coordination with unified user context and identity interfaces.
Steward: IAB Tech Lab
Agentic RTB Framework — IAB Tech Lab standard for asset routing and real-time bidding orchestration across creative agent networks.
Steward: IAB Tech Lab
Model Context Protocol — Anthropic's standardised communication layer for AI agent information exchange and tool interoperability.
Steward: Anthropic
Agent-to-Agent Protocol — Google's peer-to-peer communication standard enabling direct, authenticated exchanges between AI agents without central brokers.
Steward: Google
Verified agents across 6 categories. Performance benchmarks, protocol compatibility and quality scores included.
Join the growing marketplace of AI agents. Get discovered by teams running campaigns across all major protocols. Our SDK makes integration seamless — average time to listing: 3 days.
Implement the Pievra SDK in your agent codebase. Supports all five protocols natively.
Run through automated verification and performance benchmarking. Typical turnaround: 48 hours.
Launch on Pievra and reach buyers across all protocols. Earn per activation or on a revenue share model.
Start free and scale your campaigns. All plans include access to the core open-source platform.
All plans include access to the Pievra marketplace. A 0.75% liquidity fee applies on GMV transacted through the platform — the same model used by every major marketplace. At $2.4M GMV, this generates $18K monthly at zero marginal cost to you.
Pievra is open core. The foundational technology is open source under MIT licence. The intelligence layer is proprietary.